The problem we're solving
You set a goal, you miss a day, the streak breaks, the app sends you a guilt notification, and suddenly something that was meant to help you is making you feel worse. That's backwards. Flouri is built the other way round — encouragement first, always.
We started from a simple question: what would a wellbeing app look like if it actually trusted you? If it didn't presume to know your life better than you do, didn't punish you for being human, and didn't spend its days harvesting your data?
What follows is the answer.
Evidence-based from day one
Every metric Flouri offers is chosen because meaningful research links it to improved mental health and wellbeing. Sleep, exercise, social connection, time outdoors — these aren't guesses. They're the things that actually move the needle for most people, and we'd rather offer ten well-supported habits than fifty trendy ones.
Your autonomy matters
Flouri never tells you what "good" looks like. You set your own goals, and they're all equally valid. Autonomy is itself linked to wellbeing — so the act of choosing your own targets is part of the design, not an afterthought.
Encouragement, not guilt
Incomplete goals are "not yet logged" — a neutral state, never a failure. Broken streaks reset quietly. Weekly summaries celebrate what went well. Coming back after a break is treated as a positive event.
These aren't small UX decisions. They define the character of the whole app.
Private by architecture
Your data never touches Flouri's servers. Everything is stored locally on your device. An optional cloud backup feature is planned for a future update — when it ships, your data will go directly to your own iCloud or Google Drive, never via us. We can't see your data because we don't have it, and that's exactly how we want it.
You can read more in our privacy policy.
What's deliberately missing
We've left some things out, on purpose:
- Mood tracking. Repeated negative mood ratings can reinforce fixed negative self-narratives, particularly in people experiencing depression. The lifestyle metrics themselves are the leading indicators; mood is the outcome we're trying to improve.
- Prescribed targets for sensitive metrics. Telling someone how much they should eat or drink can be harmful for people with eating disorders or dependency issues. You set your own.
- Accounts, leaderboards, and social features. Wellbeing isn't a competition.
- Ads and tracking. Now and forever.